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How long have I been a UX and product designer?

Based in the San Francisco Bay Area, I have more than 15 years experience shaping complex systems into intuitive, data-driven products in cloud data, fintech, search, content management and ad tech.

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What do you do as a designer?

I lead projects end-to-end—from discovery and ideation through launch and iteration—partnering closely with product, engineering, analytics, marketing teams and customers to ensure every solution aligns with real user needs and company goals. Whether it’s optimizing database performance dashboards, designing internal CMS tools that scale content creation, or simplifying fintech workflows, I focus on clarity, usability, and measurable outcomes.

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What industries have you worked in?

My work spans cloud data, fintech, search, content management, and ad tech—mostly in fast-moving startup environments where design decisions have an immediate business impact.

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What else have you done?

Prior to my work in design, I was a front-end developer in Silicon Valley and Munich, Germany where I worked for tech startups and consulted for companies throughout Europe. This experience gave me a hands-on understanding of how design and engineering intersect.